Buy Low. Sell High.

Many Investors are familiar with the term “buy low and sell high”.  However how many of them actually do it?

For many people, buying when the market is at a low point is very hard to do.  At the same time, exiting an investment when everyone is euphoric can be just as difficult.

They buy when an invesment has already gone up significantly based on the hype surrounding it, only to sell when the value falls, after everyone else has taken their profits.  They end up buying high and selling low!

The book discusses the reasons why investors fall into this trap of buying high and selling low.  It discusses what influences people to buy at the wrong time and sell after it is too late.

It helps you understand the signs and economic data that you should be looking for so you can recognize a good time to buy an equity investment.  It also helps you understand the differenct types of investments you can buy, describing important concepts and methods of investing including when buying high can make sense.

Many of the ideas communicated in this book come from real life conversations with Allan’s clients over the past 15 years.

Buy The Book Today

Available as a soft cover book or ebook now from the following booksellers:

What People Are Saying About The Book

  • Jeff McCartney – from
    This is a super introduction and overview of all the things you need to know to become a success investor in today’s environment. Very well written.
  • Tom Greer – review from
    This is a very interesting book, I recommend every body that invests should read it.  Well worth the price of the book.
  • Pattie Lovett-Reid – Chief Financial Commentator CTV News
    In Allan Small’s book he tries to help us take the emotion out of investing by providing common sense tactics and strategies.  No one wants to buy high and sell low yet we do it all the time.  If you want to break this cycle of financial destruction you’ll follow his blueprint for financial success.

What Our Clients Are Saying

Before I met Allan Small, I was in the workforce and invested with one of the major Canadian banks, my retirement portfolio was going nowhere. After investing with Allan Small, I am now retired and have a secure financial future.

Scarborough, Ontario

Allan Small has acted as our financial advisor for the past 10 years and during that time we have developed a relationship built on trust and honesty. With Allan’s expertise, our portfolio has produced excellent results on a consistent basis.

Toronto, Ontario

I’ve had the pleasure of using Allan’s services for over 10 years. The only thing that has impressed me more than his responsiveness and overall professionalism has been the results. Amazing! I’m looking forward to another 10 years of success!

Nobleton, Ontario

For the past 12 years my financial future has been in Allan’s capable hands. Allan is honest, trustworthy and dedicated. I trust his advice and guidance, and now in my senior years I am always encouraged by his optimism! Thank you Allan.

Thornhill, Ontario

As a young investor, it's extremely comforting knowing my financial future is in the safe and fruitful hands of Allan. He's honest, transparent, dedicated to his craft, and he always responds - even on a beach vacation.

Toronto, Ontario

Book A Portfolio Review Today

I have many successful clients that are serious about investing for long term growth. They work with me because of my straightforward, honest, no-nonsense approach to investing. Contact me today to discuss how I can help you grow your investment portfolio.